Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This book looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story.
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Creators
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Publisher
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Release date
August 21, 2004 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9781783724208
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EPUB ebook
- ISBN: 9781783724208
- File size: 181 KB
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Accessibility
No publisher statement provided -
Languages
- English
Formats
- Kindle Book
- OverDrive Read
- EPUB ebook
subjects
Languages
- English
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