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Title details for Ultimate Guide to Google AdWords by Perry Marshall - Available

Ultimate Guide to Google AdWords

How to Access 100 Million People in 10 Minutes

by Perry Marshall
Mike Rhodes
ebook
2 of 2 copies available
Borrow Read a sample Read a sample
2 of 2 copies available
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Updates specific to this edition include:
  • Powerful bidding strategies using remarketing lists for search ads
  • New ad extension features
  • Automation capabilities using AdWords scripts
  • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account
    Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

    • Creators

    • Series

      Ultimate Guide

    • Publisher

    • Release date

      November 2, 2017

    • Formats

      • OverDrive Read

        • ISBN: 9781613083710
        • File size: 18837 KB

      • EPUB ebook

        • ISBN: 9781613083710
        • File size: 18837 KB

    • Languages

      • English

    • Reviews

      • Kirkus

        July 15, 2018
        This how-to guide cracks the code of Google AdWords. Internet maven Marshall (Ultimate Guide to Facebook Advertising, 2017, etc.) joins with two debut authors, Google AdWords evangelist Rhodes and web specialist Todd, to delve deeply into advertising on the world's leading search engine. This voluminous fifth edition boasts 37 chapters that manage to address the needs of both novice and advanced users of Google AdWords. For the real pros, the authors serve bonus material online (at perrymarshall.com/supplement) that includes extended reports and videos. Keywords are the core of Google AdWords, and this book authoritatively explains how to find profitable ones, implement keyword matching, and use the Google Keyword Planner. The content is more expansive than keywords alone; also included are excellent chapters on writing Google ads, following the company's editorial guidelines, split testing, conversion tracking, bidding strategies, and more. The manual also goes beyond Google AdWords to cover landing pages, Google's Display Network, advertising on YouTube, Google Shopping Campaigns, Google Analytics, and remarketing (aka behavioral retargeting), which the authors call "the single most profitable online advertising strategy." The chapters on marketing are particularly astute. For example, an ode to the 80/20 rule (with material extracted and condensed from Marshall's book on the subject) takes the popular formula and demonstrates how it can extend to online marketing and "just about everything you can measure in a business." A smart chapter regarding the use of email marketing offers tips for how to transform clicks generated through Google AdWords into a valuable list that can be used for long-term cultivation. The how-to's throughout the volume are its greatest strength because the authors not only provide lucid explanations, they often include screenshots that illustrate tactics and techniques as well. Oversize pages enhance the screenshots, and frequent sidebars facilitate readability. In a novel nod to online marketing's direct marketing roots, the authors include a number of excerpts from the 1923 book Scientific Advertising by Claude Hopkins. "Uncle Claude," as this outstanding guide affectionately calls him, pioneered results-driven advertising, so celebrating Hopkins by relating his timeless wisdom to modern-day marketing is a nice touch.An exemplary Google AdWords manual that could easily prevent costly mistakes and help boost profits.

        COPYRIGHT(2018) Kirkus Reviews, ALL RIGHTS RESERVED. (Online Review)

    Formats

    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

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