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Title details for Inside Content Marketing by Theresa Cramer - Available

Inside Content Marketing

by Theresa Cramer
ebook
Read a sample Read a sample
Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer's savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it's engaging and perceptive.

  • Creators

  • Publisher

  • Release date

    March 2, 2016

  • Formats

    • OverDrive Read

      • ISBN: 9780997284904
      • File size: 3338 KB

    • EPUB ebook

      • ISBN: 9780997284904
      • File size: 3338 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • English

  • Reviews

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Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English