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Description
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Details
Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.
It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches.
Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
- Paul Newman - Author
- A.E. Hotchner - Author
Kindle Book
- Release date: August 12, 2008
OverDrive Read
- ISBN: 9780767931021
- Release date: August 12, 2008
EPUB ebook
- ISBN: 9780767931021
- File size: 1929 KB
- Release date: August 12, 2008
Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English