I'm Ian Pfeffer, and after starting out as a novice in the beverage alcohol industry, I've navigated the turbulent waters of wine and spirits distribution to bring you this comprehensive guide. From bartender to business manager, this book chronicles my journey, providing an insider's perspective on the American alcohol distribution landscape.
What's Inside:
With thoughtfully curated review questions at the end of each chapter, this guide is approachable and uniform. Whether you're entrenched in the business or just entering, this book will help you build brand stories, understand consumer trends, and leverage innovation for success.
Join me in understanding the business behind the bottle and how to build your legacy in this billion-dollar industry. Your blueprint for wholesale alcohol distribution success is here.