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Cover image for No B.S. Marketing to the Affluent

No B.S. Marketing to the Affluent

by Dan S. Kennedy
Martin J. Fischer
ebook
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Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!
In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with "Million Dollar Waiter" Martin Fisher to unlock the profits of the economy's most stable demographic.
Learn how to:
  • Speak Their Language: The wealthy think and act differently than the regular consumer. Learn how to reach them by refl ecting their unique values and desires.
  • Leverage E-Factors: Uncover the key emotional forces that make affluent customers eager to spend (and keep spending).
  • Build Million-Dollar Marketing Systems: Follow step-by-step instructions to create marketing strategies that generate consistent, high-value clients.
  • Utilize Relationship Marketing: Discover the unique service, trust-building, and engagement techniques to foster long-lasting relationships.

    • Don't settle for survival. With No B.S. Marketing to the Affluent, learn how to target the wealthy and watch your business win big.

    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English