Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Ogilvy on Advertising in the Digital Age by Miles Young - Available

Ogilvy on Advertising in the Digital Age

by Miles Young
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.

This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

  • Creators

  • Publisher

  • Release date

    January 16, 2018

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781635571479
      • File size: 110005 KB

    • EPUB ebook

      • ISBN: 9781635571479
      • File size: 109089 KB

  • Languages

    • English

  • Reviews

    Loading
    Loading

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

Loading