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Accidental Branding

ebook

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.


Expand title description text
Publisher: Wiley

OverDrive Read

  • ISBN: 9780470282083
  • Release date: June 13, 2008

PDF ebook

  • ISBN: 9780470282083
  • File size: 887 KB
  • Release date: June 13, 2008

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Formats

OverDrive Read
PDF ebook

subjects

Business Nonfiction

Languages

English

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.


Expand title description text