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The Art of Selling to the Affluent

How to Attract, Service, and Retain Wealthy Customers and Clients for Life

by Matt Oechsli

eBook

Attract and retain affluent customers and clients

Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.

  • Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
  • Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
  • Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry

    The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.


  • Expand title description text
    Publisher: Wiley
    Edition: 2

    Kindle Book

    • Release date: January 10, 2014

    OverDrive Read

    • ISBN: 9781118849101
    • Release date: January 10, 2014

    EPUB eBook

    • ISBN: 9781118849101
    • File size: 1739 KB
    • Release date: January 10, 2014

    Formats

    Kindle Book
    OverDrive Read
    EPUB eBook

    subjects

    Business Nonfiction

    Languages

    English

    Attract and retain affluent customers and clients

    Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.

  • Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisions
  • Offers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales process
  • Author Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industry

    The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.


  • Expand title description text
    • Details

      Publisher:
      Wiley
      Edition:
      2

      Kindle Book
      Release date: January 10, 2014

      OverDrive Read
      ISBN: 9781118849101
      Release date: January 10, 2014

      EPUB eBook
      ISBN: 9781118849101
      File size: 1739 KB
      Release date: January 10, 2014

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB eBook
    • Languages
      English