Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Evil by Design

ebook

How to make customers feel good about doing what you want

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

  • Pride — use social proof to position your product in line with your visitors' values
  • Sloth — build a path of least resistance that leads users where you want them to go
  • Gluttony — escalate customers' commitment and use loss aversion to keep them there
  • Anger — understand the power of metaphysical arguments and anonymity
  • Envy — create a culture of status around your product and feed aspirational desires
  • Lust — turn desire into commitment by using emotion to defeat rational behavior
  • Greed — keep customers engaged by reinforcing the behaviors you desire
  • Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: May 28, 2013

    OverDrive Read

    • ISBN: 9781118654811
    • Release date: May 28, 2013

    EPUB ebook

    • ISBN: 9781118654811
    • File size: 37815 KB
    • Release date: May 28, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    Languages

    English

    How to make customers feel good about doing what you want

    Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

  • Pride — use social proof to position your product in line with your visitors' values
  • Sloth — build a path of least resistance that leads users where you want them to go
  • Gluttony — escalate customers' commitment and use loss aversion to keep them there
  • Anger — understand the power of metaphysical arguments and anonymity
  • Envy — create a culture of status around your product and feed aspirational desires
  • Lust — turn desire into commitment by using emotion to defeat rational behavior
  • Greed — keep customers engaged by reinforcing the behaviors you desire
  • Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.


    Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: May 28, 2013

      OverDrive Read
      ISBN: 9781118654811
      Release date: May 28, 2013

      EPUB ebook
      ISBN: 9781118654811
      File size: 37815 KB
      Release date: May 28, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English