Always Trust Your Cape

July 24, 2023
In this inspiring self-help guide, entrepreneur Moore shares his life story, his life's work, and the lessons he’s learned along the way, from the admonition of the title (inspired by a Guy Clark song’s declaration “He did not know he could not fly, and so he did ... by trusting his cape”) to advice about thinking positively and holding firm to one’s beliefs. Reflecting on both childhood memories and lessons learned while starting and building a successful business, Moore offers up a multitude of life rules for anyone feeling stuck in life and desiring to make a mark and launch a venture. Readers will learn how Moore started his company VANQUISH Fencing Incorporated while he illuminates the ups and downs of being an entrepreneur, all from the perspective of someone who has put in the work—and dared to take the leap of faith, flying without perfect assurance that he could.
Moore reflects on what prompted his decision to start his VANQUISH at a pivotal moment when he was faced with starting over again after being let go from a failing business. Moore had to decide if he wanted to continue working for someone else's dream or buckling down and committing to his own. In precise detail he covers the steps he took, such as developing an idea where there was no outside competition, brainstorming the name and factoring in future branding, to sacrificing and being the only employee within the company for years. Moore's resounding message throughout is believing in yourself, overcoming your fears, having faith (in yourself and a higher power), and never giving up on your dream.
Described by Moore as "a love letter to future generations,” Always Trust Your Cape readers will connect with this resource through its inviting and engaging storytelling and insightful information. This business guide and memoir shares an adaptable blueprint about what it takes to trust yourself and dare to build.
Takeaway: Entrepreneurial memoir with inspiring lessons for building a business.
Comparable Titles: Guy Raz’s How I Built This, Paul Downs’s Boss Life.
Production grades
Cover: A
Design and typography: A
Illustrations: A
Editing: A
Marketing copy: A