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Title details for Stealth Communications by Sue Curry Jansen - Available

Stealth Communications

by Sue Curry Jansen
ebook
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Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.
In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.
Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Expand title description text
Publisher: Wiley

Kindle Book

  • Release date: May 23, 2017

OverDrive Read

  • ISBN: 9781509516032
  • File size: 421 KB
  • Release date: May 23, 2017

EPUB ebook

  • ISBN: 9781509516032
  • File size: 421 KB
  • Release date: May 23, 2017

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Sociology Nonfiction

Languages

English

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power.
In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it.
Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
Expand title description text
Sociology Nonfiction
  • Details

    Publisher:
    Wiley

    Kindle Book
    Release date: May 23, 2017

    OverDrive Read
    ISBN: 9781509516032
    File size: 421 KB
    Release date: May 23, 2017

    EPUB ebook
    ISBN: 9781509516032
    File size: 421 KB
    Release date: May 23, 2017

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English